How To Share Your Brand Story
So you've found your brand story or stories, and the next step is to share them. Start by writing them down - as you would with any of our marketing assets - and keep them handy for easy sharing and educating about your brand. Your brand story should touch all points of communication where your customers can learn more about your brand, from social media and marketing content to PR and events, so it’s critical that you are adequately prepared. That means verifying details and gathering information like dates, quotes, anecdotes, and names of key executives (writtent).
Here are five tips for sharing your brand story.
Tips for sharing your brand story
1. Learn how to tell a good story
Even the best brand stories need matched delivery. This includes voice, tone, wording, language, style, and imagery among other things. Good storytelling captures attention, draws people in, keeps them engaged, and builds a bond between listener and teller. Show your story; don’t just tell it. Learn how to set the stage, create a mood, appeal to the senses, and use a hook ending that keeps the listeners wanting more (Amanda Lewan). One of the best ways to improve your storytelling is to read more and practice any chance you can get. Reading will help you identify and master your own unique style.
2. Empower your employees
Make sure that your employees are invested in the story and carry it with them both online and off. Employees are perhaps your biggest brand advocates and are crucial to communicating with customers.
Consider them a mouthpiece for sharing your story, but more than that, they should understand why the story is so important and how it will help the success of your brand (small business pr). This education is key to consistency and, ultimately, the virality of your brand story.
3. Tell it everywhere Make your story part of what your company is and everything it does. Whether you are writing a guest post or tweeting, creating a podcast or video, or throwing an event, your story should have an underlying presence. With that in mind, writing for the ear (podcasts, pitches, presentations) isn’t the same as writing for eye (articles, ads, case studies). Adapt your story to fit the format you’re telling it on. This way it won’t sound forced or rehearsed. Tip: When writing for audio formats, pay attention to volume, tone, pausing, pacing, facial expression, and gestures. When writing for visual formats, pay attention to readability, legibility, punctuation, wording, style, and voice.
4. Encourage customers to tell the story Customer stories make some of the best brand stories. They are the one’s experiencing your products or services first hand, and if they are pleased, they are more likely to share that experience. Display these stories on your website and other marketing materials. They will help reinforce your brand story.
5. Keep on telling it The thing about stories is that they keep on going and keep on telling. Best of all, they continue to connect with listeners. Only this can't happen if you get so stuck in your story that you never go back to it. Neil Patel writes, "Remember, a story is the framework for a business’s life. The story shouldn’t create a trap, but serve as a catalyst. Some brands get so caught up in their story, that they neglect the value of their present activation." Just as companies continue to grow, so do stories. Continue to add relevant and up-to-date anecdotes for context, and “freshness.”
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