We all have stories to tell. Select some.
Every brand has not just one, but multiple stories to tell. Every achievement, from the conception of your brand idea to the direction in which you are headed, contains stories. Here are just a few starting points:
Brand Storytelling: Why It's Important & How To Succeed
Communicate Your Stories & Connect With Your Fans
If storytelling is the sharing of events through words and images for the purpose of education and entertainment, then brand storytelling is exactly that, as it relates to your brand.
What is brand storytelling?
We are living in an age of go, go, go and bigger-better-faster, swimming against the ferocious tide in a sea of noisy, subpar content. Brand storytelling is the buoy that will keep your brand afloat while others slowly sink around you.
Why is it important?
Just as every square is a rectangle but not every rectangle is a square, all brand storytelling is content marketing but not all content marketing is brand storytelling. Brand storytelling is a specific type of content marketing that draws us in emotionally.
Don't you mean content marketing?
Our guide to storytelling marketing is a comprehensive “how to” for telling your brand’s stories. From the “why’s” of its importance to the discovery of best strategies, our brand storytelling guide provides you with the tools to create an exciting experience for your audience.
Brand storytelling: Why it's important & how to succeed
Great storytelling is an experience.
Stories fascinate. Facts bore. Yes, facts are important, but stories make us care, and when we care, we respond.
Brand storytelling is vital to the success of your brand because of the connection-­building power it contains. Powerful connections = loyalty and trust, two things you cannot buy, but have everything to do with the livelihood of your brand and ROI.
  • What is the story of how your company started?
  • How does your brand impact people’s lives?
  • What is the story of your brand’s core values and beliefs?
  • What is the story behind your product?